As Wazala merchants the basic foundation of our relationship comes down to one thing – sales. We give businesses the tools to sell, period. While this is incredibly obvious some are uncomfortable with the concept of selling. I want to help assuage any ill feelings toward the sales process by redefining your perspective of sales and help you become a Wolf of Wazala.
Today’s weekly showcase is brought to you by my intern who fell in love Wazala merchant Vixen & Company Boutique. Vixen & Company Boutique is a curated high fashion boutique that specializes in unique affordable clothing and accessories for fashion forward women.
There might not be anything greater than curling up with your sweetie for movie night with a large, buttery bucket of freshly popped popcorn. Whether you are in the theaters or in the comfort of your living room the feeling of crunching into each warm kernel is hard to beat. Wazala merchant owner Rhonda Roberts has sought to fill that movie going experience with Popcorn Gallery. Her deliciously creative popcorn treats take your culinary experience to a whole new level that strives to be popcorn perfected.
We have all heard the mantra “you are only as strong as your weakest link.” This is true across many avenues in life including your brand. Today’s market is highly competitive and now more than ever customers have options to take their business elsewhere. So if your strength really is in your weakest link how do you find the weak link? In a few basic exercises you can narrow the search for the weak links in your brand. Check them out after the jump.
By now you might already have a social media presence. Maybe a Facebook page or Twitter account. But are you taking the time to focus on social media? If not? Why aren’t you? Social media is considered by some to be nothing but a pool of bros and princesses showing off their biceps posing for the perfect selfie. They would be right, but remember that bro obsessing over his six pack is also a potential customer and you have the ability to communicate your brand’s marketing messages directly to him. A clear focus on social media has massive potential to drive customers to you. The above infographic demonstrates the sales funnel to include social media and how it works to benefit your business to focus on social media and feed the funnel.
Creative design has always pushed the limits of function and fashion. Developing new techniques, using uncommon materials, and discovering new application for old designs are just a few ways creatives continue to progress. Jellybones has captured my curiosity with their line of bags, mats, and coolers that change the way use a common material, neoprene.