This weeks online store showcase has me geeking out. Dirtfish Rally School is a full on rally car playground. Mothers day just ended yesterday but Father’s day will be here before you know it and Dirtfish Rally School may just have what your Dad wants this year. With gift certificates, apparel, day passes and more for sale online Wazala and Dirtfish bring the excitement to you.
Business is very competitive and a large part of being successful is how you stay relevant within a changing market. You customers are people just like you. They have lives to live and with that includes changes in relationships, jobs, economic status, location, and about a million other factors. These changes throughout life make it harder to predict how your customers will react to new products and how you continue to grow. Below are a few tips on how to stay relevant to your customer base as life evolves around your business.
Brand advocates are the very best customers a business can have. They are your champions for word-of-mouth marketing which is still the most effective way to share your brand. Brand advocates are the type of customers that will suggest you to all of their friends and peers as the best option for them. They will put their own reputations on the line for your company and defend you against attack. Brand advocates are so aligned with your company that they are internally motivated to help you succeed because it somehow reelects on their taste. The goal for every business owner is to create as many brand advocates as possible sending them loose in the world to fight on your behalf. The above infographic by Bzzagent gives a detailed look into the workings of the brand advocate. Study this thoroughly and try to find ways you can increase your brand advocate numbers. The more soldiers you have fighting for your brand the better chances you have at winning. Good luck from Wazala and happy selling.
With Mother’s day a few short weeks away it’s time to think about what to give the person who gave you life. I suggest looking at Wazala merchant Sproutz Design for your Mother’s Day gift. Rooted in the DIY space, Sproutz Design crafts rustic gifts like reclaimed wood signs, throw pillows, and hand made cards. Each piece is unique and designed with care by founder and mother Tara who is a free spirit that loves her family and her home. Tara’s passion comes through with each piece that is sure to make a statement on Mother’s Day.
Looking at each piece that Sproutz Design offers I am reminded of the small town in New Hampshire where I used to spend my summers. The quaint town was like a time machine, untouched by modern trappings and grounded in simplicity and peace. I get the same feeling from Sproutz Design. There is an integrity to the products that favors a simpler time. Take a look at all their products by clicking here. I hope I have helped solve some of your Mother’s Day tasks.
Hard work certainly pays off. Working hard is valuable but at times can be impractical to your situation. This is where you must learn to work smarter. Nothing can replace a strong work ethic, but learning to work smarter is necessary as life will throw many curve balls your way and you won’t always have 16 hours a day to work. Other parts of daily life suck time and energy away from working. Let’s look at some general guidelines to work smarter.
The new economy is a sharing economy. Connectivity, collaboration, and innovation are the drivers of this emerging economic shift and you can be right there in the thick of it, ready for success. As the old ways of branding and marketing fade away, we can see a new type of brand rise that uses networks to get direct feedback from consumers, collaborates with both consumers and other companies to deliver targets products, and innovates with the technology at hand. Think about companies like Uber, Redbox, and AirBnB that have grown exponentially by their use of connectivity, sharing and technology. So how can you take advantage of these new treads? Below are a few guidelines to get you moving in the sharing economy.