An “About Us” is more than just a description of your company. It’s a make or break page. Written effectively and creatively, this page alone can turn visitors into costumers. Weakly written, visitors will probably look elsewhere. Read the rest of this entry »
Despite all the buzz about Facebook, Twitter, Pinterest and other social media platforms, one marketing stands the test of time as a proven winner.
Ecommerce Email Marketing simply works. Email marketing is NOT dead… and never will be.
Email marketing works because you are in control. You control the message, who receives your message, and the timing of your message. It’s an inexpensive marketing approach to build relationships and trust with your prospective buyers and customers when done right.
Let’s look at how to use email marketing to help you ring up Holiday sales. Read the rest of this entry »
Every year big department stores unveil their window displays. In Manhattan this has become almost as important as the lighting event of the the Rockefeller Center Christmas Tree. Companies even started selling calendars showcasing the dates of major department stores unveiling schedule. Crazy? Yes! But these department stores know the impact of proper display in the customer shopping psych, and there is nothing crazy in well showcased merchandise that triggers a shopping frenzy.
Walking into these stores your senses are infused with everything Christmas. From carols playings in the background, decorations, christmas trees, and fake gifts wrapped up on display. It’s an overload of stimulus that plays upon your emotion, but hidden underneath you will find a well studied strategy of product placement. Sweaters are moved to the front of the store (we all know Grandma loves gifting these), socks and small gift items are placed by the cash register, boxed gift sets seem to only appear this time of year and with every corner you take small displays of gifts for her/him pop up. They truly have it down to a science, and online stores are no different. Let’s go through some of these ideas for ecommerce sites to help you sell more this season. Read the rest of this entry »
Recent ecommerce survey indicate that about 73% of customers expect free shipping. As a matter of fact, most online business owners see free shipping as one of the few surefire ways to get more sales. However, you should know that rolling shipping costs into the price of your products actually takes a bite out of your profit margin. Considering this aspect, you can easily understand why analyzing whether free shipping represents a worthwhile ecommerce practice or not is something that you have to do. In fact, finding a strategy to offer free shipping without going broke should be your first preoccupation. But, is there a way to do this? Read the rest of this entry »
First impressions do count, and in ecommerce this affects your conversions more than you wish to believe. Let’s think like a shopper for a minute. I land on a site in November that has no mention of Christmas and see their everyday branding. My first thought, there are no bargains worth browsing! Yikes! Don’t let this be you! Simple tweaks in your ecommerce design during the Holiday season can lead to more sales. So let’s go through some ideas to help revamp your site. Read the rest of this entry »
We live in a time where social media can impact the world, sometimes in a matter of hours. People in almost every country share jokes, pictures, and news via social media like Facebook, Twitter, and Pinterest. For businesses, however, social media can also be used for social commerce: building a community and engaging users in order to sell and buy products within the social network. If you’re a savvy businessperson, you should have no problem implementing these tips to expand your online presence and use social media in the advancement of your business this holiday season.