Starting an ecommerce business can be tough at the beginning. You’re not really well known, your site is fairly new and has minimal traffic, and your tight budget is not allowing you to spend like the big boys to get the reach and visibility you deserve. True you may be loosing out to the likes of Amazon, but the beauty of the internet is that everyone gets a chance, and you don’t need $$$$ to do it, you just need determination, time and great content. Read the rest of this entry »
Wazala believes in order to succeed at selling online, you need to sell everywhere your customers find you! This means having a presence and the ability to buy everywhere your customers hang out! Pinterest is a growing platform that is highly linked to ecommerce conversion, and their expanding functionalities for businesses makes it a great platform to reach your audience. They recently introduced Pinterest Rich Pins, similar to the regular Pinterest pins, these richer pins include more information about the item your pinning like price and availability, so your products can be shared by others on their platform with real time information on where you can buy it from and how for how much. Awesome right?! Read the rest of this entry »
Now that Twitter Analytics is rolled out to all Twitter users, you can market your business on Twitter and track your engagements, click-throughs, and followers much better than before and without the need for third party analytics tools. But in order to get good results selling with Twitter, you should make sure you’re not missing out on opportunities. Here are 15 helpful tips to get you started. Read the rest of this entry »
Just recently Twitter opened it’s door to all US based companies to start advertising on Twitter. Their previous advertising platform (active and targeting larger brands) had a 15K minimum expenditure to start and a Twitter analytics tool, but this new small business platform allows you to start with a limited daily budget that you can set and it’s auction based (just like Facebook advertising and AdWords) and get their Twitter Analytics without having to advertise!
So even if you’re not advertising yet, you can still view the performance of your tweets, in-depth data on your followers and what they are interested in, even website visits from Twitter and which tweets they came from. All great info you can utilize in making sure you’re reaching the right audience and engaging them with content they like to read. Let’s dive into this. Read the rest of this entry »
One of the simplest things you could do to take your ecommerce business to the next level is to make sure you’re using the correct keywords to attract the right audience, and stay in the know on what’s happening in your industry and what keywords your competitors are using.
We put together some online tools that combined we feel can give you an advantage and a load of information on your business and others in your space. Some are free and others offer premium services, but together they make up a great recipe for keyword research and your first step in SEO. Read the rest of this entry »
Creating a “Policy” page or series of pages for your online store is extremely important in order to help your customers understand what your business procedures and terms are. Read the rest of this entry »