Now that you have created your first campaign and started advertising on Facebook, the true effort is to constantly analyze and tweak to get the best possible results. In this tutorial we’re going to cover some of the basic metrics you need to keep watching and the tools available for you to track these. Read the rest of this entry »
Wondering how easy would it be to build an eCommerce website? Join us tomorrow morning for a webinar hosted by the cool people behind Adobe Muse to find out!
Adobe Muse allows you to build and publish dynamic websites that look great on desktop and mobile — without any code! This webinar will focus on building your site and adding the Wazala shopping cart to complete your eCommerce presence.
Just like Wazala, Adobe understands that not everyone is code savvy, and small businesses deserve the tools to do it themselves, and Wazala offers everything a merchant needs to sell online.
We’re sure you’ll enjoy this and learn a few new tricks, so here are the details:
See you there!
Advertising on Facebook is one of the most targeted social advertising available. With their ability to narrow down your target audience considerably and reach millions of active users you’re sure to find a good number of people that fit your target and increase sales. Let’s dive into the available options on the Facebook ad network and help you get your ads set up. Read the rest of this entry »
With the clutter on the web increasing everyday, building a memorable brand starts with your name, and to help you get started on naming your business we reached out to the professional naming experts behind the naming company BrandBucket. We’ve had the pleasure in working with them on our own name, when we opted to buy wazala.com from them a few years back.
BrandBucket is a marketplace for brandable .com business names, (think Google, Yahoo and Pinterest). They help startups and entrepreneurs find the perfect name for their venture quickly and easily by being able to pick from a list and complete the transaction immediately. They also offer great advice on how to choose a business name, let’s dive into some of their suggestions. Read the rest of this entry »
Whether you’re just starting out or have been selling online, there comes a time when you wonder if you are truly using the best approach to sell your products. Should you sell on your own website or opt to sell on marketplaces?
Let’s dive into your options, and see how your own store compliments a marketplace listing. Read the rest of this entry »
Ask any branding expert about business storytelling and they will almost say it’s as important as what you sell. In a lot of ways consumers buy your products because they relate to you, because they’re inspired by what you do more than what you offer. They don’t buy products, they buy your business story. It’s a marketing approach that is often ignored by merchants, but not by Little Seed Farm. Read the rest of this entry »