Sweet Tooth?

March 31st, 2014

Sweet Tooth

So you have a sweet tooth? I do. I love candy, cookies, and sodas. So when I found Wazala merchant Candy Kitchen I had to share. Not to say I would share my candy because you can get your own from their store right now.

Candy Kitchen is located at a renowned tourist hotspot The Big Banana at Coffs Harbour Australia. This amazing location hosts rides, a water park, ice skating, a toboggan, and much more.  The Candy Kitchen produces more than 90 kilos per day. While most of the candy is sold at The Big Banana location, Candy Kitchen also provides candy for events, store orders, weddings, and custom orders.

Candy Kitchen Australia was created in 1988 by Master Sugar Confectioner, Nils Nilsson, who began his career as an apprentice in a candy factory in Copenhagen, Denmark in 1949. 18 years on, the Nillson family still run the original Candy Kitchen store in Coffs Harbour and they continue to grow the business that today includes franchise stores throughout Australia with more opening very soon. “The Candy Kitchen is the result of nearly 60 years of working towards perfection!” Nils concludes.

Taste what years of hard work, expertise, and family tradition can create with The Candy Kitchen’s dozens of flavors. Let me know your favorites. Click here to see what they have made for you.

What? Are You Even Listening?

March 28th, 2014

Are you listening

Are you listening enough; to customers, employees, and market trends? Often times we get over zealous with the sales approach that we forget to really listen. I know it can be difficult to slow down once you set up your Wazala store and you’re in the zone, but lets look at the benefits of listening first.

Social media and internet networks have given small businesses even more speed and agility to craft promotions, marketing strategies, and sales pitches. Even though speed in industry is a great advantage with it comes a feeling of disconnect from customers if not done properly. Messages and pitches can feel extremely rushed and attack customers in a flurry of convoluted nonsense. This kind of marketing strategy can damage your brand.

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Customer Service Not Customer Serve Us

March 27th, 2014
Customer Service

By: Tom Fishburne

Customers are the driving force behind business which makes customer service an unavoidable priority. Business owners must provide customers with quality service and attention to remain competitive. Often times businesses focus on new customer generation at the expense of customer retention thinking that growing their share of the market will result in a better bottom line. Unfortunately, this thinking isn’t always the best move because it takes away resources from supporting customer service efforts. Without a focus on customer service businesses give the impression that the customers are there to serve the business’s needs, which is a huge risk.

We have all had experiences with businesses that short their customer service programs in favor of new customer generation models. The cable company, the phone company, your local gym are some examples of businesses with this approach. They are concerned with bringing in new customers everyday, locking them into a contract, and then offering convoluted customer service solutions. The problem with this approach really lies in the brand image of these companies and the fluidity of the market. When I first started working professionally as an entrepreneur I was told by my mentor that if you don’t feed your employees they will eat your business. I believe this mantra can be modified to fit customer service. If you don’t feed your customers they will eat your business. What are some nightmare customer service experiences that you have had? What actions did you take after that experience? A powerful marketing plan, customer website, functional Wazala shopping experience, and social media traction can all fall apart if customers are not treated with respect especially in the digital age where one bad move can go viral and smear your brand across the internet. Give this some thought and let me know how you are planning to not only serve your customers but super-serve them.

Return Of The Sneakerhead

March 26th, 2014

sneakerheads

Since its inception in the late 80’s the sneakerhead subculture has made it to the mainstream. Popularized by Michael Jordan with his ever growing empire of Nike Air Jordans, sneakerheads live to express themselves with rare, stylish, and fresh sneakers. Wazala merchant Proof Culture helps take sneakerheads to the next level of hype with customized sneaker designs.

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Work Smarter

March 25th, 2014

 

 

 

 

 

work smart

Work smarter for your business by utilizing technology and online tools. The fate of your small business is in your hands. By working smarter you can optimize your online store and website efficiency. Running a business is difficult and often times is a twenty four hour a day job. Mastering the a few tools can help increase efficiency and saving you money and time.

Google Adwords has become a necessity for all serious business owners and a staple in digital marketing campaigns. Adwords allows you to target your marketing messages at specific customers using keywords. With Adwords you know exactly where every penny goes and how that investment is influencing sales. You can see how customers react to different keywords and which result in sales. In the past, marketers would have to cast out a wide net of ideas and hope that it catches without any direct feedback from customers. Now with Adwords you can get immediate data and adjust your marketing strategy to optimize sales and conversion rates.

One of the greatest things about starting a business today is the sheer amount of data that we have access too. Market research is big business and costs millions of dollars to set up focus groups, case studies, and surveys for businesses to gather data on consumers. Luckily for us, we have Analytics to give us data on our customers for free. With analytics we can see who is visiting our website, where they come from, what products they like, how long they stay on the site, what pages they liked, and what pages they didn’t like. All of this amazing data about customers from analytics helps shape the quality of your website and increases conversion rates.

Utilizing the power of analytics you can test different ideas on your customer base. Using A/B testing you can find out what your customers like better and optimize every aspect of your website to fit. This kind of testing allows you to get the most out of your efforts and gain important insights about your customers. Along with A/B testing, analytics allows you to add a greater feel of personalization to your website. You can know what your customers are looking for and optimize your store to suggest products based off of your data. This in turn will lead to more conversions and a happier shopping experience for your customers.

With just a few tools and a bit of effort on your end you can optimize your website to fit your clients needs and grow your business. Give it a try and let me know how it has helped.

Marketing Trends For Ecommerce

March 24th, 2014

Marketing trends are emerging that will effect the success of ecommerce in 2014. With new technologies, changing economic environments, and evolving consumer trends the savvy small business owner must be aware of the tide and plan for the future. Last year brought continued focus on blogging, SEO, content generation, and HTML 5. This year is going to be a big year for mobile, targeted content, community management, and personalization. Lets take a closer look at some of the buzz worthy trends that are sure to shape 2014.

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