Hashtags are everywhere nowadays. Be it on Instagram, Twitter, Facebook, Pinterest or Google +, this new trend has managed to catch the eyes browsing through almost every social networking site. However, regardless of its popularity, a question that still tends to linger in minds is whether hashtags really play a significant role or not? Are they essential elements, and if yes, then when and where? Read the rest of this entry »
With the onset of social media came a new avenue for marketers to make their products visible to their potential customers. Using clever filtering it is easy to make sure that products appear to those who would be interested instead of wasting bandwidth on those who would just scroll by. However simply putting ads in social media will not ensure your product becomes a hit – you have to know where and how to advertise. Read the rest of this entry »
Now that Twitter Analytics is rolled out to all Twitter users, you can market your business on Twitter and track your engagements, click-throughs, and followers much better than before and without the need for third party analytics tools. But in order to get good results selling with Twitter, you should make sure you’re not missing out on opportunities. Here are 15 helpful tips to get you started. Read the rest of this entry »
Just recently Twitter opened it’s door to all US based companies to start advertising on Twitter. Their previous advertising platform (active and targeting larger brands) had a 15K minimum expenditure to start and a Twitter analytics tool, but this new small business platform allows you to start with a limited daily budget that you can set and it’s auction based (just like Facebook advertising and AdWords) and get their Twitter Analytics without having to advertise!
So even if you’re not advertising yet, you can still view the performance of your tweets, in-depth data on your followers and what they are interested in, even website visits from Twitter and which tweets they came from. All great info you can utilize in making sure you’re reaching the right audience and engaging them with content they like to read. Let’s dive into this. Read the rest of this entry »
A Twitter presence for a business can vary based on your goals. As an online business, your main focus should be acquiring new customers, supporting those you captured and building upon your brand’s image.
Today we will discuss the available resources Twitter offers to boost your online sales, keeping your followers happy and develop a good strategy to follow through. Read the rest of this entry »