Hashtags are everywhere nowadays. Be it on Instagram, Twitter, Facebook, Pinterest or Google +, this new trend has managed to catch the eyes browsing through almost every social networking site. However, regardless of its popularity, a question that still tends to linger in minds is whether hashtags really play a significant role or not? Are they essential elements, and if yes, then when and where? Read the rest of this entry »
With the onset of social media came a new avenue for marketers to make their products visible to their potential customers. Using clever filtering it is easy to make sure that products appear to those who would be interested instead of wasting bandwidth on those who would just scroll by. However simply putting ads in social media will not ensure your product becomes a hit – you have to know where and how to advertise. Read the rest of this entry »
Now that you have created your first campaign and started advertising on Facebook, the true effort is to constantly analyze and tweak to get the best possible results. In this tutorial we’re going to cover some of the basic metrics you need to keep watching and the tools available for you to track these. Read the rest of this entry »
Advertising on Facebook is one of the most targeted social advertising available. With their ability to narrow down your target audience considerably and reach millions of active users you’re sure to find a good number of people that fit your target and increase sales. Let’s dive into the available options on the Facebook ad network and help you get your ads set up. Read the rest of this entry »
We all know Facebook! We login, check our newsfeeds, read some interesting shares, stalk our crush or ex (sometimes both), like, comment and share, then move on. But what about marketing on Facebook, and for ecommerce businesses, how would you sell on Facebook?
Although using Facebook for a business is similar to the personal usage, there are things you would need to know to promote your business, grow your fan base and sell on Facebook directly. To newbies and the general Facebook user this can be a bit overwhelming, and can take several trials and errors to learn. To those of you that need the guidance, we’re happy to announce the first first guide in a series of upcoming tutorials by Wazala.
Our newly designed and SOCIALLY loaded Facebook store is now out!
It’s a big announcement, and though you’re reading this here and now, it was first announced on our Facebook page.. Why you may ask? Well this announcement has to do with the power of SHARING and the persuasiveness and advocacy in brand marketing. It was only fair to divulge this first on Facebook.. For those of you who haven’t heard.. Read the rest of this entry »