Does your brand have it or not? How the public perceives your brand is a driving force that will lead to strong sales numbers or the path to bankruptcy. Often times entrepreneurs are caught up in the competition and will only send messages that their product or service is superior to the competition. While that kind of marketing is necessary at times the main focus of your brand should be to cultivate a unique personality that customers can relate too.
By having an online shopping experience like Wazala you are bound to encounter the infamous Ghost CART! The ghost cart is a peculiar spirit that haunts your online store playing tricks on you and leaving you with nothing. The apparition is a shapeshifter that takes the form of an ordinary customer. It will behave just like other customers and fill the shopping cart with all kinds of goods from many different selection of your online store. The ghost cart will even begin the checkout process and then without warning, poof! The cart is empty and the spirit has disappeared. What happened to the full shopping cart of goods? Why would a customer spend all that time and effort cultivating a shopping cart to only disappear completely without making a single purchase? The infographic below sheds light on the ghost cart phenomenon giving some much needed answers. At the end of the day the goal is to get customers to purchase goods from your online store, so focusing on why customers aren’t following through is very important. This issue is complex and will most likely need several different strategic approaches to tackle. Take some ideas from the infographic and see how they work for your Wazala store. As always let me know how you’re doing. Good day.
As Wazala merchants the basic foundation of our relationship comes down to one thing – sales. We give businesses the tools to sell, period. While this is incredibly obvious some are uncomfortable with the concept of selling. I want to help assuage any ill feelings toward the sales process by redefining your perspective of sales and help you become a Wolf of Wazala.
By now you might already have a social media presence. Maybe a Facebook page or Twitter account. But are you taking the time to focus on social media? If not? Why aren’t you? Social media is considered by some to be nothing but a pool of bros and princesses showing off their biceps posing for the perfect selfie. They would be right, but remember that bro obsessing over his six pack is also a potential customer and you have the ability to communicate your brand’s marketing messages directly to him. A clear focus on social media has massive potential to drive customers to you. The above infographic demonstrates the sales funnel to include social media and how it works to benefit your business to focus on social media and feed the funnel.
Are you listening enough; to customers, employees, and market trends? Often times we get over zealous with the sales approach that we forget to really listen. I know it can be difficult to slow down once you set up your Wazala store and you’re in the zone, but lets look at the benefits of listening first.
Social media and internet networks have given small businesses even more speed and agility to craft promotions, marketing strategies, and sales pitches. Even though speed in industry is a great advantage with it comes a feeling of disconnect from customers if not done properly. Messages and pitches can feel extremely rushed and attack customers in a flurry of convoluted nonsense. This kind of marketing strategy can damage your brand.
Since its inception in the late 80’s the sneakerhead subculture has made it to the mainstream. Popularized by Michael Jordan with his ever growing empire of Nike Air Jordans, sneakerheads live to express themselves with rare, stylish, and fresh sneakers. Wazala merchant Proof Culture helps take sneakerheads to the next level of hype with customized sneaker designs.