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Archive for the ‘Help’ Category

Ghost Cart: Infographic

April 9th, 2014

By having an online shopping experience like Wazala you are bound to encounter the infamous Ghost CART! The ghost cart is a peculiar spirit that haunts your online store playing tricks on you and leaving you with nothing. The apparition is a shapeshifter that takes the form of an ordinary customer. It will behave just like other customers and fill the shopping cart with all kinds of goods from many different selection of your online store. The ghost cart will even begin the checkout process and then without warning, poof! The cart is empty and the spirit has disappeared. What happened to the full shopping cart of goods? Why would a customer spend all that time and effort cultivating a shopping cart to only disappear completely without making a single purchase? The infographic below sheds light on the ghost cart phenomenon giving some much needed answers. At the end of the day the goal is to get customers to purchase goods from your online store, so focusing on why customers aren’t following through is very important. This issue is complex and will most likely need several different strategic approaches to tackle. Take some ideas from the infographic and see how they work for your Wazala store. As always let me know how you’re doing. Good day.

Wolf Of Wazala: Sales Redefined

April 8th, 2014

As Wazala merchants the basic foundation of our relationship comes down to one thing – sales. We give businesses the tools to sell, period. While this is incredibly obvious some are uncomfortable with the concept of selling. I want to help assuage any ill feelings toward the sales process by redefining your perspective of sales and help you become a Wolf of Wazala.

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Popcorn Perfected

April 4th, 2014

There might not be anything greater than curling up with your sweetie for movie night with a large, buttery bucket of freshly popped popcorn. Whether you are in the theaters or in the comfort of your living room the feeling of crunching into each warm kernel is hard to beat. Wazala merchant owner Rhonda Roberts has sought to fill that movie going experience with Popcorn Gallery. Her deliciously creative popcorn treats take your culinary experience to a whole new level that strives to be popcorn perfected.

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What’s Your Weakest Link?

April 3rd, 2014

We have all heard the mantra “you are only as strong as your weakest link.” This is true across many avenues in life including your brand. Today’s market is highly competitive and now more than ever customers have options to take their business elsewhere. So if your strength really is in your weakest link how do you find the weak link? In a few basic exercises you can narrow the search for the weak links in your brand. Check them out after the jump.

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Social Media Focus: Feed The Funnel

April 2nd, 2014

By now you might already have a social media presence. Maybe a Facebook page or Twitter account. But are you taking the time to focus on social media? If not? Why aren’t you? Social media is considered by some to be nothing but a pool of bros and princesses showing off their biceps posing for the perfect selfie. They would be right, but remember that bro obsessing over his six pack is also a potential customer and you have the ability to communicate your brand’s marketing messages directly to him. A clear focus on social media has massive potential to drive customers to you. The above infographic demonstrates the sales funnel to include social media and how it works to benefit your business to focus on social media and feed the funnel.

Sweet Tooth?

March 31st, 2014

So you have a sweet tooth? I do. I love candy, cookies, and sodas. So when I found Wazala merchant Candy Kitchen I had to share. Not to say I would share my candy because you can get your own from their store right now.

Candy Kitchen is located at a renowned tourist hotspot The Big Banana at Coffs Harbour Australia. This amazing location hosts rides, a water park, ice skating, a toboggan, and much more. The Candy Kitchen produces more than 90 kilos per day. While most of the candy is sold at The Big Banana location, Candy Kitchen also provides candy for events, store orders, weddings, and custom orders.

Candy Kitchen Australia was created in 1988 by Master Sugar Confectioner, Nils Nilsson, who began his career as an apprentice in a candy factory in Copenhagen, Denmark in 1949. 18 years on, the Nillson family still run the original Candy Kitchen store in Coffs Harbour and they continue to grow the business that today includes franchise stores throughout Australia with more opening very soon. “The Candy Kitchen is the result of nearly 60 years of working towards perfection!” Nils concludes.

Taste what years of hard work, expertise, and family tradition can create with The Candy Kitchen’s dozens of flavors. Let me know your favorites. Click here to see what they have made for you.

Archive for the ‘Help’ Category

Ghost Cart: Infographic

Popcorn Perfected

What’s Your Weakest Link?

Sweet Tooth?

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