The new economy is a sharing economy. Connectivity, collaboration, and innovation are the drivers of this emerging economic shift and you can be right there in the thick of it, ready for success. As the old ways of branding and marketing fade away, we can see a new type of brand rise that uses networks to get direct feedback from consumers, collaborates with both consumers and other companies to deliver targets products, and innovates with the technology at hand. Think about companies like Uber, Redbox, and AirBnB that have grown exponentially by their use of connectivity, sharing and technology. So how can you take advantage of these new treads? Below are a few guidelines to get you moving in the sharing economy.
