We live in a time where social media can impact the world, sometimes in a matter of hours. People in almost every country share jokes, pictures, and news via social media like Facebook, Twitter, and Pinterest. For businesses, however, social media can also be used for social commerce: building a community and engaging users in order to sell and buy products within the social network. If you’re a savvy businessperson, you should have no problem implementing these tips to expand your online presence and use social media in the advancement of your business this holiday season.