Archive for the ‘Help’ Category

How To Choose A Business Name – The eCommerce Way

August 1st, 2013

how to choose a business name

With the clutter on the web increasing everyday, building a memorable brand starts with your name, and to help you get started on naming your business we reached out to the professional naming experts behind the naming company BrandBucket. We’ve had the pleasure in working with them on our own name, when we opted to buy wazala.com from them a few years back. 

BrandBucket is a marketplace for brandable .com business names, (think Google, Yahoo and Pinterest). They help startups and entrepreneurs find the perfect name for their venture quickly and easily by being able to pick from a list and complete the transaction immediately. They also offer great advice on how to choose a business name, let’s dive into some of their suggestions. Read the rest of this entry »

How Your Own Store Compliments A Marketplace Listing

July 24th, 2013

How Your Own Store Compliments A Marketplace ListingHow Your Own Store Compliments A Marketplace ListingWhether you’re just starting out or have been selling online, there comes a time when you wonder if you are truly using the best approach to sell your products. Should you sell on your own website or opt to sell on marketplaces?

Let’s dive into your options, and see how your own store compliments a marketplace listing. Read the rest of this entry »

Getting Started With Content Marketing For eCommerce

July 11th, 2013

Content Marketing For eCommerce

Starting an ecommerce business can be tough at the beginning. You’re not really well known, your site is fairly new and has minimal traffic, and your tight budget is not allowing you to spend like the big boys to get the reach and visibility you deserve. True you may be loosing out to the likes of Amazon, but the beauty of the internet is that everyone gets a chance, and you don’t need $$$$ to do it, you just need determination, time and great content. Read the rest of this entry »

Get Started Selling With Twitter

July 1st, 2013

selling with twitter

Now that Twitter Analytics is rolled out to all Twitter users, you can market your business on Twitter and track your engagements, click-throughs, and followers much better than before and without the need for third party analytics tools. But in order to get good results selling with Twitter, you should make sure you’re not missing out on opportunities.  Here are 15 helpful tips to get you started. Read the rest of this entry »

Twitter Analytics – What You Need To Know

June 24th, 2013

twitter analyticsJust recently Twitter opened it’s door to all US based companies to start advertising on Twitter. Their previous advertising platform (active and targeting larger brands) had a 15K minimum expenditure to start and a Twitter analytics tool, but this new small business platform allows you to start with a limited daily budget that you can set and it’s auction based (just like Facebook advertising and AdWords) and get their Twitter Analytics without having to advertise!

So even if you’re not advertising yet, you can still view the performance of your tweets, in-depth data on your followers and what they are interested in, even website visits from Twitter and which tweets they came from. All great info you can utilize in making sure you’re reaching the right audience and engaging them with content they like to read. Let’s dive into this.  Read the rest of this entry »

Keywords – Your Key To Better SEO

May 7th, 2013

One of the simplest things you could do to take your ecommerce business to the next level is to make sure you’re using the correct keywords to attract the right audience, and stay in the know on what’s happening in your industry and what keywords your competitors are using.

We put together some online tools that combined we feel can give you an advantage and a load of information on your business and others in your space. Some are free and others offer premium services, but together they make up a great recipe for  keyword research and your first step in SEO. Read the rest of this entry »