Archive for the ‘Marketing Tips’ Category

Twitter Analytics – What You Need To Know

June 24th, 2013

twitter analyticsJust recently Twitter opened it’s door to all US based companies to start advertising on Twitter. Their previous advertising platform (active and targeting larger brands) had a 15K minimum expenditure to start and a Twitter analytics tool, but this new small business platform allows you to start with a limited daily budget that you can set and it’s auction based (just like Facebook advertising and AdWords) and get their Twitter Analytics without having to advertise!

So even if you’re not advertising yet, you can still view the performance of your tweets, in-depth data on your followers and what they are interested in, even website visits from Twitter and which tweets they came from. All great info you can utilize in making sure you’re reaching the right audience and engaging them with content they like to read. Let’s dive into this.  Read the rest of this entry »

Keywords – Your Key To Better SEO

May 7th, 2013

One of the simplest things you could do to take your ecommerce business to the next level is to make sure you’re using the correct keywords to attract the right audience, and stay in the know on what’s happening in your industry and what keywords your competitors are using.

We put together some online tools that combined we feel can give you an advantage and a load of information on your business and others in your space. Some are free and others offer premium services, but together they make up a great recipe for  keyword research and your first step in SEO. Read the rest of this entry »

How Your “About Us” Page Can Help Convert More Sales

April 4th, 2013

Sell online

An “About Us” is more than just a description of your company. It’s a make or break page. Written effectively and creatively, this page alone can turn visitors into costumers. Weakly written, visitors will probably look elsewhere. Read the rest of this entry »

Facebook Business Guide – How To Sell On Facebook

August 30th, 2012


We all know Facebook! We login, check our newsfeeds, read some interesting shares, stalk our crush or ex (sometimes both), like, comment and share, then move on. But what about marketing on Facebook, and for ecommerce businesses, how would you sell on Facebook?

Although using Facebook for a business is similar to the personal usage, there are things you would need to know to promote your business, grow your fan base and sell on Facebook directly. To newbies and the general Facebook user this can be a bit overwhelming, and can take several trials and errors to learn. To those of you that need the guidance, we’re happy to announce the first first guide in a series of upcoming tutorials by Wazala.

The Sellers Guide To Getting Started On Facebook!

Read the rest of this entry »

Selling Music in the Age of Social Media

August 16th, 2012

Selling Music via social commerceThis is an exciting time to be part of the music industry! Social media has entirely changed the way people are selling music, and if you’re a struggling independent artist, you’ve got a better chance of getting your music noticed than any time in the past. The era of the Big Labels is coming to an end, and the era of independent online self-promotion is here!

Read the rest of this entry »

Are You Forgetting Someone?

August 13th, 2012

Retargeting when selling onlineSometimes, in the endless pursuit of new customers, it’s easy to overlook those who already bought from you. These customers can be some of the most valuable, and likely big fans of your project. They can be helpful from a social marketing standpoint, since you have already interacted with them, the seeds of a relationship has been planted. If you enable that relationship to blossom by nurturing it, that casual one time customer could gradually become an all out champion for your brand, purchasing more products and telling their network of friends how great you are while doing it.

Read the rest of this entry »

« Older Entries
Newer Entries »
« Older Entries
Newer Entries »