If a tree falls in the woods and no one is around to hear it, does it make a sound? If an email gets sent and no one opens it, does it make a difference? How many times do you mindlessly delete random emails from your inbox? Be honest. We all do it and someone is on the other end of that email trying desperately to break through the gates and get our attention. Email is a modern communication miracle. It allows for direct specialized messages to be sent instantly to your target audience that can be tracked and analysed. The trick is getting your target audience to open the messages and act on them.
Archive for the ‘Marketing Tips’ Category
Subject Title Tips
February 25th, 2014Tour Is Better With Roadies – Selling Music
October 2nd, 2013The lights go down and you begin the long arduous process of loading your gear back into the van. You had a great set and need to finish loading up so you can man the merch table and hopefully sell enough to pay for gas to get you to the next stop on tour. This is the everyday grind of the working independent musician and I love it. But one day I hope to grow and have someone else man the merch table and that is going to cost me. Read the rest of this entry »
Getting Started With Content Marketing For eCommerce
July 11th, 2013Starting an ecommerce business can be tough at the beginning. You’re not really well known, your site is fairly new and has minimal traffic, and your tight budget is not allowing you to spend like the big boys to get the reach and visibility you deserve. True you may be loosing out to the likes of Amazon, but the beauty of the internet is that everyone gets a chance, and you don’t need $$$$ to do it, you just need determination, time and great content. Read the rest of this entry »