We all need to know how well our business is doing to help us grow, but keeping up with all the data, spreadsheets and daunting math can be a major headache, so we’re happy to announce the release of the Wazala Analytics Dashboard! Read the rest of this entry »
You own a business and you want to communicate effectively to your target audience with a rock solid marketing effort, but is that effort supported by the pillars of marketing? There are five fundamental pillars that support every successful marketing strategy. Today I am going to walk you through each one so that you can move forward with a solid foundation.
Do you have what it takes to be a game changing entrepreneur? The above infographic looks at constructing the perfect entrepreneur. Take a look and see where you fall. Of course this isn’t the final word, but serves as a bit of entertainment and education. If you don’t fit this perfectly I encourage you to use it as motivation to break the mold. If you do fit this perfectly then you have some encouraging company. Good luck from Wazala and as always happy selling.
Business is very competitive and a large part of being successful is how you stay relevant within a changing market. You customers are people just like you. They have lives to live and with that includes changes in relationships, jobs, economic status, location, and about a million other factors. These changes throughout life make it harder to predict how your customers will react to new products and how you continue to grow. Below are a few tips on how to stay relevant to your customer base as life evolves around your business.
Brand advocates are the very best customers a business can have. They are your champions for word-of-mouth marketing which is still the most effective way to share your brand. Brand advocates are the type of customers that will suggest you to all of their friends and peers as the best option for them. They will put their own reputations on the line for your company and defend you against attack. Brand advocates are so aligned with your company that they are internally motivated to help you succeed because it somehow reelects on their taste. The goal for every business owner is to create as many brand advocates as possible sending them loose in the world to fight on your behalf. The above infographic by Bzzagent gives a detailed look into the workings of the brand advocate. Study this thoroughly and try to find ways you can increase your brand advocate numbers. The more soldiers you have fighting for your brand the better chances you have at winning. Good luck from Wazala and happy selling.
Hard work certainly pays off. Working hard is valuable but at times can be impractical to your situation. This is where you must learn to work smarter. Nothing can replace a strong work ethic, but learning to work smarter is necessary as life will throw many curve balls your way and you won’t always have 16 hours a day to work. Other parts of daily life suck time and energy away from working. Let’s look at some general guidelines to work smarter.