This is an exciting time to be part of the music industry! Social media has entirely changed the way people are selling music, and if you’re a struggling independent artist, you’ve got a better chance of getting your music noticed than any time in the past. The era of the Big Labels is coming to an end, and the era of independent online self-promotion is here!
Archive for the ‘Business’ Category
Are You Forgetting Someone?
August 13th, 2012
Sometimes, in the endless pursuit of new customers, it’s easy to overlook those who already bought from you. These customers can be some of the most valuable, and likely big fans of your project. They can be helpful from a social marketing standpoint, since you have already interacted with them, the seeds of a relationship has been planted. If you enable that relationship to blossom by nurturing it, that casual one time customer could gradually become an all out champion for your brand, purchasing more products and telling their network of friends how great you are while doing it.
Is Your Ecommerce Business Ready For Affiliate Marketing?
July 7th, 2012
Usually comprised of thousands of different affiliate sites, an affiliate network allows you to partner with these sites to have them link from their site to yours. There is is very little upfront cost, you only pay a fee if an affiliate generates a sale for you. Think of this as a reward for their efforts.
Affiliates help you gain momentum from leads you would have a very hard time finding yourself. It can also bring in a bunch of extra cash if these affiliates are doing their job well. All in all it is a rather low risk way for a small ecommerce business to get some exposure and bring in some dough in the process. Sounds like a pretty sweet deal right? So how do you get started in the world of affiliate marketing? Here’s the basics.. Read the rest of this entry »
Marketing Your Ecommerce Business With LinkedIn
June 5th, 2012
You probably already know LinkedIn as a social network for the business community. But did you know that you can use LinkedIn to increase your ecommerce sales? Here are a few tips on how to utilize this very useful networking tool. Read the rest of this entry »
Tracking Your Ecommerce Business With Google Analytics™
May 26th, 2012
“Feedback is the breakfast of champions.”
– Ken Blanchard
If your have a large Wazala subscription, you can integrate Google Analytics with your Wazala Store. Google Analytics is an amazing tool. It gives you an insane amount of statistics, and allows you to see how each statistic relates to one another, like page views vs. conversions. This way, you can view the direct correlation between sales and an individual action, showing you whats working at what needs work. This kind of feedback is invaluable in perfecting your marketing strategy. To link up Google Analytics to your Wazala store, you must do the following. Read the rest of this entry »
Helping Your Business Get Back On Track
December 24th, 2011
So things haven’t gone your way lately. Times are tough and your business seems to be on a downward spiral for which there is no reprieve. You are close to, or in the process of shutting down. The thought of just throwing in the towel has crossed your mind, but you may still have a few more moves to play, and you know that the way in which you play, could either save or condemn your business. So what actions should you take and what actions should you avoid entirely? Here are a few pointers on what to do, and what not to do when your business is stuck between a rock and a hard place. Read the rest of this entry »