Starting an ecommerce business can be tough at the beginning. You’re not really well known, your site is fairly new and has minimal traffic, and your tight budget is not allowing you to spend like the big boys to get the reach and visibility you deserve. True you may be loosing out to the likes of Amazon, but the beauty of the internet is that everyone gets a chance, and you don’t need $$$$ to do it, you just need determination, time and great content. Read the rest of this entry »
One of the simplest things you could do to take your ecommerce business to the next level is to make sure you’re using the correct keywords to attract the right audience, and stay in the know on what’s happening in your industry and what keywords your competitors are using.
We put together some online tools that combined we feel can give you an advantage and a load of information on your business and others in your space. Some are free and others offer premium services, but together they make up a great recipe for keyword research and your first step in SEO. Read the rest of this entry »
Creating a “Policy” page or series of pages for your online store is extremely important in order to help your customers understand what your business procedures and terms are. Read the rest of this entry »
An “About Us” is more than just a description of your company. It’s a make or break page. Written effectively and creatively, this page alone can turn visitors into costumers. Weakly written, visitors will probably look elsewhere. Read the rest of this entry »
So you’ve decided to start your own ecommerce business, and while you dream of making it big one day, you’re aiming high and starting out small with either handmades, artwork, or anything you create or offering some services Good for you! But before you embark on your adventure, you need to be prepared. Here are a few questions that you should ask yourself before diving in. Read the rest of this entry »
We all know Facebook! We login, check our newsfeeds, read some interesting shares, stalk our crush or ex (sometimes both), like, comment and share, then move on. But what about marketing on Facebook, and for ecommerce businesses, how would you sell on Facebook?
Although using Facebook for a business is similar to the personal usage, there are things you would need to know to promote your business, grow your fan base and sell on Facebook directly. To newbies and the general Facebook user this can be a bit overwhelming, and can take several trials and errors to learn. To those of you that need the guidance, we’re happy to announce the first first guide in a series of upcoming tutorials by Wazala.