If a tree falls in the woods and no one is around to hear it, does it make a sound? If an email gets sent and no one opens it, does it make a difference? How many times do you mindlessly delete random emails from your inbox? Be honest. We all do it and someone is on the other end of that email trying desperately to break through the gates and get our attention. Email is a modern communication miracle. It allows for direct specialized messages to be sent instantly to your target audience that can be tracked and analysed. The trick is getting your target audience to open the messages and act on them.
Archive for the ‘Business’ Category
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February 25th, 2014On Trend With November Bicycles
February 21st, 2014
Rising gas prices, nationwide urban revivals, and hipsters have all contributed to a fast growing trend in cities across the country, bicycling. With new bike lanes being installed every day the popularity of commuting via bicycle isn’t going away. Bicycles ranging from casual beach cruisers to high end mountain bikes are flooding the urban markets with bicycle shops opening up to meet demand. It can be confusing and expensive to join this new trend and Wazala merchant November Bicycles wants to rise to the occasion by providing a no frills wholesale product to everyone.
Tour Is Better With Roadies – Selling Music
October 2nd, 2013
The lights go down and you begin the long arduous process of loading your gear back into the van. You had a great set and need to finish loading up so you can man the merch table and hopefully sell enough to pay for gas to get you to the next stop on tour. This is the everyday grind of the working independent musician and I love it. But one day I hope to grow and have someone else man the merch table and that is going to cost me. Read the rest of this entry »
An Introduction To Advertising On Facebook – Analytics (Part 2 of 2)
September 9th, 2013
Now that you have created your first campaign and started advertising on Facebook, the true effort is to constantly analyze and tweak to get the best possible results. In this tutorial we’re going to cover some of the basic metrics you need to keep watching and the tools available for you to track these. Read the rest of this entry »
How To Choose A Business Name – The eCommerce Way
August 1st, 2013
With the clutter on the web increasing everyday, building a memorable brand starts with your name, and to help you get started on naming your business we reached out to the professional naming experts behind the naming company BrandBucket. We’ve had the pleasure in working with them on our own name, when we opted to buy wazala.com from them a few years back.
BrandBucket is a marketplace for brandable .com business names, (think Google, Yahoo and Pinterest). They help startups and entrepreneurs find the perfect name for their venture quickly and easily by being able to pick from a list and complete the transaction immediately. They also offer great advice on how to choose a business name, let’s dive into some of their suggestions. Read the rest of this entry »
How Your Own Store Compliments A Marketplace Listing
July 24th, 2013
Whether you’re just starting out or have been selling online, there comes a time when you wonder if you are truly using the best approach to sell your products. Should you sell on your own website or opt to sell on marketplaces?
Let’s dive into your options, and see how your own store compliments a marketplace listing. Read the rest of this entry »