“The value of a dollar is social, as it is created by society.”
— Ralph Waldo Emerson
With the social playing field getting more popular, small businesses need to play smarter and be everywhere. Facebook and Twitter are front and center in social media marketing, and you already see the bigger companies showing off their muscles by taking advantage of these platforms in creative ways. But you too need to jump in and create a voice for yourself, no matter what size your business is. Your audience expects you to be where they are!
The Social Sale
As a retailer, you need to capture the impulse buyer and allow them to buy wherever they find you. Facebook is an inviting platform where customers are used to browsing, so it makes sense that they would be open to buying there too. The Wazala Facebook App allows you to easily add a store tab to your Facebook business page, so you can showcase your Wazala store and sell on Facebook. With it you get full product descriptions, a picture showcase, and a “share product” button for spreading the word. It’s your store — on Facebook.
Make it easier to share
Becoming a Twitter trending topic may be out of reach, and you may never be the Old Spice of Twitter, but you would never know unless you try. Recruit your store visitors to spread the word about your products. Wazala comes with a Twitter and Facebook “share” button for every product. With a simple click you are allowing your visitor to spread the word to the social-sphere. Yes, it is that easy to get some buzz.
