Wazala’s clean look together with nice looking product pictures can give your store a much needed visual boost. Attracting customers to a product with pictures is sometimes a tough task, and making sure you have the right pictures can make all the difference in capturing those impulse buyers. This article will showcase some of the steps you can take to visually showcase your products in a clear and attractive way within your Wazala online store.
Step One: Take nice and coherent pictures
When taking your product pictures deciding on a factors like background colors, product angels and variations like product color or sizes is key.
First make sure that your background color is consistent. Take pictures with the same background, allowing for each product to pop and be clear. White is preferable, but it may not be the best fit for all products especially if they are white. Going for beige or a light color can be your second choice. Take a look at how we showcased the products in our demo store, all products have a white background allowing for a clear look at the toys.
Second, take into consideration product angles, clearly allowing your customer to see the product from all angles. If you need to zoom into a detail, taking a close up picture is needed to allow a clear view of this as well. Our second demo store showcase sunglasses in all angles, and clearly showcasing product details.
Step Two: Adding the picture to your online store
When adding your products and uploading the pictures, making sure that your pictures are placed consistently for all products and are products that are matching are placed together.
Portrait or landscape?
If a picture is in landscape format, allowing for other landscaped pictures on the same row makes a big difference and the same for portrait views. Notice the demo store below has all pictures in landscape format, this is a clean way to create a coherent look that is easy on the eyes. You can re-arrange your products to allow for this from the product list tab within your Store Manager.
Allowing for product variations to change the picture
If your products have multiple colors, sizes or variations your pictures can showcase this well even allowing for the picture to change if a customer picks a product variation. Let’s say you offer a product in pink and blue like below. If a customer picks blue, then the picture can change automatically. More info on this is found here.
Image sizes and cropping issues
Wazala crops and re-sizes product images to fit in the category view and in the product description pages, as well as the zoom option.
For those of you that wish to know the details to make sure that your pictures can be easily cropped using Wazala and are exact across your entire store, the info below explains it.
The optimum size for a picture is 690×450 pixels. Wazala automatically re-sizes this to different size like 800×420 pixels in the zoomed image and 230×150 pixels for the smaller product list image. If the uploaded image does not have the height equal to the width, Wazala then crops it to get that small 70×70 pixel image in the category view. The crop is even from the left and right side if the original image has the width greater than the height, or from top and bottom if the original image has height greater than width. After it is cropped it is resized it to 70×70 pixels for the category view.
The above can get complicated for those unfamiliar with pixel sizes, using a picture editor can give you an idea of your picture size and allows you to edit these easily. Our FAQ here gives you an idea on the optimum picture sizes to use within Wazala.
Our last recommendation is to upload as many pictures as you have. Wazala allows for 9 product pictures, so take advantage and upload as many pictures as you can!
