A question has been circling inside your mind for quite some time – does your e-commerce business really need a blog? Ask your self this, are you wondering if you really need it because you’re too overwhelmed to start it? Most probably the answer is yes! In simple words, if you want a strong competitive presence in social media and lifting your SEO, creating a blog for your business is the way to go.
Why You Need an eCommerce Blog
A blog is what helps you present your offer in a more presentable, alluring and efficient manner to your target customers or prospects. Your e-commerce business may have many great things to offer, but without a platform to rely this to others you’re missing a bug opportunity.
A common question we hear all the time is “but why use blogs when we have Facebook, Twitter, and all our other platforms? Well, the blog you create for your e-commerce business entirely belongs to you, meaning you possess the complete control of the content. It also plays the crucial role of being the center of the links to your complete content and social networks altogether. Your business blog also works to boost up your overall web presence and digital marketing strategy. And through such imperative roles, the blog of your business helps to humanize your brand – the key to success in today’s cluttered marketplace.
If you still are confused whether to create blogs or not, here are some of the strongest reasons to let you know why your e-commerce business needs a blog:
- SEO Ranking – Blogging helps you in ranking high in search engines, without having to pay for expensive sponsored links or ads. When you regularly create new high-quality content in your business blog using relevant keywords for your products, you can automatically ensure a higher SEO ranking, just by keeping your blog active.
- Content Creation – Blogs also enable you to create your own viral content – that too devoid of complexities and monetary costs. You provide value to others by simply creating content about your business that you know everything about and sharing it on social media, which helps you achieve quality following on popular social media sites and thus, more and more clicks.
- Expert View – If you want to portray yourself as a leader or expert in your industry, then blogging is should be your first step. When you create posts germane to issues in your field, no matter how simple or complicated the issues are, people tend to view you as an expert. And every consumer wants to buy from or work with the most knowledgeable businesses or individuals.
- Story-telling – blogs tell a store, and a story sells a product. People get attached to businesses that share their stories. Facebook and Twitter restrict you to a certain amount of words and does not guarantee visibility to all, so blogging about your product from idea to production allows you to deliver a clearer picture.
So What Blogging Tools Should You Use?
There are so many options out there. Most are very easy to use and allow you to get up and running quickly. Some of our favorites are:
- Tumblr – Want something more than just a blogging platform? Then your answer lies in Tumblr which is not only a blogging platform, but also a popularly used social network which can make your quest in generating traffic much smoother. It’s perfect for beginners and has great results in visual blogs.
- Blogger.com– Blogger.com is a great choice for your business blog as it is a Google’s blogging platform, highly customizable, easy to use and best of all, absolutely free.
- WordPress – If you want an extremely popular blogging platform that can grow with you and allows you unlimited customization, then WordPress is your go to platform. It offers a huge selection of plugins that can make your blogging experience a great one.
And What Should I Blog About?
You definitely don’t need to be a professional writer to blog. Think of it as a way of talking to your colleagues, customers or clients. If you can talk to them, you can definitely blog. Blog posts don’t necessarily have to be long or complicated. They can be as short and simple as an image and a link to buy.
Some the basic blog launch title ideas are:
- Story of how you found your business
- Tale of how the business has come so far
- Descriptions of your product, their features and benefits
- Advices and tutorials of products
- Various offers you are giving
- Different events you are holding
- Updates on your business and industry
- Interesting issues related to your business or relates to your consumer
So what are you waiting for? Start blogging and enjoy more traffic and sales!
