Since its inception in the late 80’s the sneakerhead subculture has made it to the mainstream. Popularized by Michael Jordan with his ever growing empire of Nike Air Jordans, sneakerheads live to express themselves with rare, stylish, and fresh sneakers. Wazala merchant Proof Culture helps take sneakerheads to the next level of hype with customized sneaker designs.
When Air Jordans hit the scene in the 80’s kids from all around began identifying their individual creativity and style with sneakers. A new subculture of sneaker collectors began to take root when popular sneaker brands and styles gained recognition known as hype. As collectors drove hype kids followed suit and that resulted in increased demand and credibility. Sneakerheads take collecting custom styles very seriously and have been known to get rowdy at sneaker events including the 2008 Nike Pigeon Dunk riot in New York.
Proof Culture’s designs are hype machines. Each piece is a one-of-a-kind artwork that is crafted specifically for the individual. Sneakerheads can now take their favorite sneaker and add custom color ways, art, and character designs. Each piece is crafted to the highest standards and look and feel like they are fresh out of the box. Check out some of Proof Culture’s designs below and order online with their store powered by Wazala.
