Are you ready to promote this Holiday Season? Time is running out and soon enough it would be too late! Before setting your marketing strategy, create a Holiday calendar that will help you visualize the time you have to conquer and capitalize on all the promotional ideas you may have. We put together a list of the most important dates that can help you drive ecommerce sales. Take a look and start thinking on what tools you should implement for each.
Black Friday on November 23rd 2012
The day after Thanksgiving in the USA and falls on the Friday after the fourth Thursday in November. It is considered to be one of the busiest shopping days of the year.
Cyber Monday on November 26th 2012
A common online marketing term for the Monday following Black Friday with online sales lasting for 8 days! A big day for ecommerce store.
Hanukkah on December 8th 2012
Many people gift on this Jewish Holiday. Although mostly stemming from tradition and not religious belief it has become the norm to gift especially with the close timing of Christmas.
Green Monday on December 10th 2012
Green Monday is an ecommerce term similar to Cyber Monday, coined by eBay to describe its best sales day in December. Many capitalize on this now and take advantage of the hype.
Free shipping day on December 17th 2012
This is a one-day, online-shopping event when thousands of ecommerce sites offer free shipping with delivery by Christmas Eve. Checkout more about the initiative at http://www.freeshippingday.com/
Christmas is of course December 25th 2012
Making sure you deliver shipments prior to the 25th is a must!
And let’s not forget the day after Christmas when everyone is expecting even bigger sales! Consider dropping prices on overstocked products and even consider a longer term strategy to keep your sales up through the New Year.
Making sure your marketing calendar is full is the first step. We have more ideas on capturing impulse buyers, driving traffic, and increasing sales through the holiday. Take a look…
We got the cool image from Bigstock! Get yours from here Closeup of Calendar Page
