We all have heard tips about what things you should do to increase your conversions, so we thought to change it up a bit and talk about the things that you shouldn’t do, the things that are going to hold you back and actually cost you sales. So real quick, here is a list of 3 ecommerce no no’s that we think are most pertinent.
DON’T Force Registration
There is no real logical reason why you should do this. It just pisses people off. You can offer the option, but don’t require it. It’s a hassle, and your more than likely to lose conversions because of it. Think about it, have you ever been happy that a site made you register? We can understand those sales that require follow ups, support for specific software sales and regular updates, but if you’re selling a one off product, you’re better off taking your money and thanking your customer. People don’t like to be bullied in to things. If you hold you product hostage, people better love it or their not going to bother paying the ransom.
DON’T Hide Payment Options
This one is simple. People want to know how they can pay, right away. You don’t want to make a customer jump through hoops at the end of an order because they have a Visa and your site only accepts PayPal. They are more than likely to take their business elsewhere. List the available payment options prominently on your site, and even create a custom page within Wazala to give this info. This will help your conversions, and encourages more interested customers in completing the purchase.
DON’T Overuse Keywords
I get it. You want to stuff as many relevant phrases into your content so that you can get better rankings. But while SEO is still somewhat important, selling to customers is and always will be the first priority of a good e-commerce site. Cramming in keywords for keywords sake only serves to muddle up your message, and therefore hurt conversions. Use them only when it seems natural. If you can’t do that, hire a writer to do it for you.
Happy Selling!
