Ah, the holidays are upon us again. That wonderful time of giving, and if you’re a store owner, a time when the gates of heaven open, and sales begin to pour in. Are you ready to take advantage of this buying frenzy? You got the potential customer to your site, so now you have to capture their impulse buying and lock them in. We’ve got some tips to make this holiday season the merriest one your store has ever seen.
Clearly state your cut off date
After mid December, many are frantic with last minute shopping. Make sure you let your visitors know exactly how late someone can order something and guarantee delivery by Christmas. You can create a custom store page within Wazala just for your Holiday shoppers. You don’t want any disappointed customers that didn’t get their gifts for the big day.
Showcase your coupon codes on your site
A few use this technique, but it does work. Clearly showcase your available coupon codes on your own site.. Yes give it to them on a silver platter instead of having them to search for it. Place a banner with your current codes, give them details, on how these can be redeemed and make it easy on them to simply copy and paste it into the checkout.
Change your product descriptions
Focus on GIFTING. So writing your product descriptions to state why and to whom this particular product can be a great gift can help boost your sales. Yes people are often looking to make sure that their gift makes sense, so go ahead and convince them.
Categorize Holiday deals
Use a category, and move it to the front of your store to showcase the best sellers and those great sock fillers. Other ideas for categories is the “White Elephant or Secret Santa” category where you can showcase some of your products that are good for just about anyone as a gift.
Wrap it with love
Offer free or cheap gift wrapping. Many would love to have their gift ready to be placed under the tree, and offering free gift wrapping for all your products during the Holidays is a sure way to get those last minute customers.
Customize your store with joy
A great way to entice is to clearly showcase that your store is Holiday ready. What better way than to add some bells and whistles to your store design. We love what Pier 1 Imports did this year, they even added a twist with a “Cheer 1 Imports” banner design. Go ahead give your Wazala store some Holiday sprinkle, by using the store designer, and don’t forget to give your site a little touch of magic as well.
Change your store labels to Holiday favorites
Instead of Buy Now, try “Gift Now”. Instead of Favorites try naming that page “Santa’s List” and instead of Contact us, try “Contact the Elves”. This is a fun and sure way to get your customers entertained and hooked. You can do this, with any Wazala Large account in the customize tab.
Hope these tips help out! Happy Selling and Happy Holidays!
