Jordan Meredith and Louis Johnson make up the electro-pop, New York-based band “Augustine,” named for Jordan’s hometown in St. Augustine, Florida where the two first met. They’ve been making music together since 2008 and we’re in love with not only their unique sound but their amazing site and Wazala online store!
We caught up with Louis this week to get the 411 on Augustine:
How would you describe your sound for someone who has never experienced your music before?
We describe our sound as a combination of Electro-pop and acoustic folk. We have our simple and melodic acoustic songs like “Silver Moon” and we also have our fast driving electronic tracks like “Heartbeats.” We just write whatever feels right at the moment. If you proscribe to one genre it limits what you can do and where you can take a song.
What prompted you to start your own online store?
Having an online store has always been on our radar but It wasn’t until our first college tour that we really understood the significance of it. After playing a show we’ll usually sell to about half of the people who are interested. The other half either don’t have cash, aren’t sure of what to get or just miss us. It’s so important to be able to offer an alternative to buying at the show.
How has music sampling affected online sales?
It’s hard to say… we haven’t really been online in a world without Sampling. I can only hope its been positive for us.
Do you have any tips, tricks or strategies for other musicians who are trying to sell online? Be it music or merch?
Always offer something that iTunes cant. Whether that be signed merch or a video of you singing happy birthday. Fans want something special.
Check out Augustine’s site for upcoming tour dates, music sampling and amazing merch: www.augustine-music.com
