Business is very competitive and a large part of being successful is how you stay relevant within a changing market. You customers are people just like you. They have lives to live and with that includes changes in relationships, jobs, economic status, location, and about a million other factors. These changes throughout life make it harder to predict how your customers will react to new products and how you continue to grow. Below are a few tips on how to stay relevant to your customer base as life evolves around your business.
1. Embrace the digital age. I’ve said it over and over again, to stay relevant businesses must adopt new technologies and marketing tactics. This will ensure you are growing with society and keep you competitive for the future.
2. Focus your social media attention on quality instead of quantity. It is so easy to fall into the trap of counting followers, likes, and shares. Try to curb your thinking away from this and focus on your target audience within your social media network. If you have a page with 10,000 followers but only 200 of them are right for your product craft a strategy that will speak to the minority in your social media network. This will increase conversion and not waste time/money.
3. Rebrand old products. If Pepsi, Mcdonalds, and Coke rebrand their products why shouldn’t you? Rebranding is a great way to reintroduce yourself to your customer base and give a fresh new vibe to your business. Rebranding can boost excitement for your business and will remind your customers why they are loyal to you in the first place.
4. Walk in your customer’s shoes. Try to do regular audits of your business/products from the customer’s perspective. Be as brutally honest with yourself as possible. Think if you were a potential customer would you buy your product or service. This should be done often and with considerable time and effort.
Staying relevant in this market is a tough task but its one that will yield better overall results for your business. With Wazala we know the importance of staying on top of the ball which is why we have added social share buttons and the ability to put a storefront on your Facebook Page. It is a constant upstream battle but life is like that sometimes.
