Brand advocates are the very best customers a business can have. They are your champions for word-of-mouth marketing which is still the most effective way to share your brand. Brand advocates are the type of customers that will suggest you to all of their friends and peers as the best option for them. They will put their own reputations on the line for your company and defend you against attack. Brand advocates are so aligned with your company that they are internally motivated to help you succeed because it somehow reelects on their taste. The goal for every business owner is to create as many brand advocates as possible sending them loose in the world to fight on your behalf. The above infographic by Bzzagent gives a detailed look into the workings of the brand advocate. Study this thoroughly and try to find ways you can increase your brand advocate numbers. The more soldiers you have fighting for your brand the better chances you have at winning. Good luck from Wazala and happy selling.
