By having an online shopping experience like Wazala you are bound to encounter the infamous Ghost CART! The ghost cart is a peculiar spirit that haunts your online store playing tricks on you and leaving you with nothing. The apparition is a shapeshifter that takes the form of an ordinary customer. It will behave just like other customers and fill the shopping cart with all kinds of goods from many different selection of your online store. The ghost cart will even begin the checkout process and then without warning, poof! The cart is empty and the spirit has disappeared. What happened to the full shopping cart of goods? Why would a customer spend all that time and effort cultivating a shopping cart to only disappear completely without making a single purchase? The infographic below sheds light on the ghost cart phenomenon giving some much needed answers. At the end of the day the goal is to get customers to purchase goods from your online store, so focusing on why customers aren’t following through is very important. This issue is complex and will most likely need several different strategic approaches to tackle. Take some ideas from the infographic and see how they work for your Wazala store. As always let me know how you’re doing. Good day.
