Marketing trends are emerging that will effect the success of ecommerce in 2014. With new technologies, changing economic environments, and evolving consumer trends the savvy small business owner must be aware of the tide and plan for the future. Last year brought continued focus on blogging, SEO, content generation, and HTML 5. This year is going to be a big year for mobile, targeted content, community management, and personalization. Lets take a closer look at some of the buzz worthy trends that are sure to shape 2014.
Mobile is already huge but it’s getting even bigger. Tablets, smartphones, expanding wireless networks, and trusted payment gateways have all contributed to the mobile wave. Consumers are now able to easily interact with their favorite brands, stores, and online content provides on their mobile devices. As our fast-paced, we-want-it-now society continues to adopt mobile internet the ecommerce space will follow suit with optimized mobile shopping experiences. Mobile shopping will be the status quo and give rise to the future of mobile advertising, which is improving weekly.
Wearable devices are becoming more commonplace with Google Glass, Samsung Galaxy Gear Watch, and more. As these devices change to fit the market be sure to take note as how businesses target promotions and advertisements specifically for customers on these platforms. Wearable devices can make purchasing goods online even easier and ecommerce industry leaders will be positioning themselves to take advantage of this new form of convenience.
As we saw in 2013 content and community management is crucial for ecommerce marketing campaigns. Targeted content designed for specific products will increase. Branded blogs and guest bloggers will bring credibility to the content and drive niche customers to online storefronts. Storefronts will also evolve into more personalized experiences for the online customer. As we move toward a mobile, connected society we still want to feel special and like to put our own stamp of uniqueness in our shopping experience. Even shopping online can have a personal feel and a shift in how ecommerce leaders interact with customers will reflect this ability.
Like any marketing strategy it is important to relate with your target audience. Staying informed on emerging market trends can help shape how you budget your next marketing campaign. Take a look at how you are currently managing your marketing strategy and see how you can fit some of these new trends into your campaign. Let me know how it goes.
